![]() ![]() Some people now collect early plastic Swatch watches with early 1980s models going for $300-$600, around 10x what they sold for originally. Swatch’s trendy designs have captivated the public and become part of pop-culture. Many watch aficionados take a middle-of-the-road view of the brand, noting that Swatch offers fashionable and trendy watches, often made of plastic and silicone straps for a price that you’d pay for any fashion watch, that is you paying for the look, not the actual watch technology or longevity since for the same price you could get something like a Seiko 5 (reliable, solid build, long-lasting). snobs) criticize Swatch as a plastic watch with no value, others recognize the brand for its accurate quartz movements and praise the Sistem collection with its 51-piece automatic movement for being a such a very affordable Swiss automatic. While many serious watch collectors (i.e. However, if you’re looking for an everyday watch that’s unique, well-designed, and durable, this is an excellent brand to consider. Swatch watches are mostly made of materials durable like plastic and silicone, so it’s not a brand that one should look at if you’re after luxury watches. As mentioned in our introduction, the brand’s founder helped the Swiss watchmaking industry during a crisis and helped the country regain popularity by using innovative methods. ![]() ![]() Swatch has been a respected brand since it was first introduced in the ‘80s and hasn’t stopped making good quality watches since. This one, for instance, has excellent feedback about the brand. To broaden your search, you can also check online forums and discussions to see how aficionados, collectors, and watch enthusiasts think about the brand. In addition to having the Swatch product line, the Swatch Group Ltd owns many other brands (some of which are luxury brands) such as Omega, Rado, Tissot, Blancpain, Longines, Calvin Klein, Hamilton, Balmain, Certina, and Breguet. The Swatch Group is the world’s biggest watchmaking group and is the supplier of the components needed in watches by these individual brands, so one can be sure that the brand is reliable and has excellent quality. ![]() The more affordable watches of Seiko are sometimes compared to the brand, too. Some of the brands that are often compared to the brand are Timex, Casio, and Fossil, which also sell affordable models. The company is known for producing mostly plastic watches (although some models have stainless steel cases, such as the Irony collection watches, which we’ll discuss further later). Swatch watches are affordable Swiss-made watches. The article also points out that according to Swatch, these are just minor parts. The brand mainly produces its watches in Switzerland, but some articles (like this one by the New York Times) mentioned that Swatch has some components made in countries like China, Malaysia, and Thailand. The website added that the label also “covers both traditional manufacturing and new technologies (micro-electronics).” The brand’s website says that all of their watches are labeled Swiss Made, which includes the technical (like accuracy and water-resistance) and aesthetic (design originality) qualities. The company produces almost all of the necessary components needed for the manufacturing of the watches that are sold under its 18 brands, the Tourbillon and Hour Passion Retail labels (see this page for more information). is the number one manufacturer of finished watches in the world. In a few years, the company was able to successfully create a fresh, new watch culture, making it one of the most valuable watchmakers in the world.Īccording to this brand’s website, Swatch Group Ltd. The Swatch name is a contraction of words “second watch,” which were designed to be casual accessories. This new company, powered by young engineers and new ideas, was able to redesign manufacturing methods and use fewer parts. Following mergers of companies that faced troubles during the quartz crisis Swatch was launched in 1983. Hayek helped the company recover from a crisis, and drove it to continuous development using innovative strategies. There was a need to address the crisis and save the Swiss watchmaking industry. Swiss watches, which remained focused on making mechanical watches while the world shifted attention to new electric technology (by watch giants like Casio, Citizen and Seiko), suffered. Swatch products was a line developed in response to the so-called quartz crisis in the 1970s, when foreign competition such as Japanese watchmakers, was doing mass production of new and affordable watches with new technologies. Swatch is a Swiss company founded in 1983 by Nicolas Hayek, a Swiss businessman who served as the CEO and Chairman of the Board of The Swatch Group from the 1980s to 2010, the year that he passed away. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |